1409 Laurel Street in South Pasadena is now sold. The home is a beautiful and rare traditional Craftsman home with 4 bedrooms and 2 bathrooms. The living space measures 2,107 square feet and the property boasts an enormous flat, level and clear grassy lot of 8,195 square feet. A major feature of this South Pasadena home is the ideal location situated just 0.3 miles from South Pasadena High School and 0.3 miles from South Pasadena Middle School.
The property had those features that just draw buyers in. For example, the magnificent solid mahogany front door and original teak molding. Also present was an absolutely authentic and complete extra-large Batchelder fireplace. The backyard had a true “wow” factor due to the expansive and perfectly level lot.
The marketing went well with a full compliment of ads on the local newspaper site. Nearly 4,000 viewers checked out the YouTube video tour and mentioned that when they came to visit. The photos were honest and beautifully shot. Helping the appeal of the property was the outstanding furniture staging. The Open Houses were all very crowded and excitement was high.
We also did some strategic interior painting where previous furniture had marked the walls. Also a room was painted a neutral tone from its original light purple shade.
The final outcome: We received 10 offers (all over the asking price) and counteroffered to bring the price from an asking price of $1,849,000 to $2,488,000. That’s $639,000 OVER the asking price. Wow.
My client was very happy with every aspect of the sales process – particularly the final price. Here is what he posted on a Google Review: “Derek was great, through every phase of my home selling experience. His local knowledge and expertise, combined with his team of professionals, were critical in helping ensure that our home was shown in the best possible light and attracted several offers that far-exceeded our expectations.”
Here’s my reply back: “Steve – Thank you for that review. I know how hard you worked to get everything ready for the sale from the Estate Sale to the deep cleaning to the staging of the furniture. It was an effort that paid off…BIG. From a listing price of $1,850,00 to a final sales price of $2,488,000! Wow! Well done. You were a joy to work with and your unique photography truly drew people in to see the house. It was so crowded at the Open Houses. You negotiated well and ended up with a very happy buyer plus plenty of extra revenue in your pocket. Wishing you the very best for the future!”
If you need any advice on selling your home from the agent voted “Best Realtor in South Pasadena” – reach out any time. I’d be glad to help.
Derek
